LivingInfo Systems

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LivingInfo Systems:

Software Development. Software Engineering. Information and Communications Technology Consulting.
 

 

LivingInfo Systems has a variety of i.t. consulting services available.

 

 

On-line Marketing
On-line marketing (also called internet marketing) is a branch within the information technology (i.t.) industry, with the purpose of getting traffic to a web site, or direct to the physical sales office, in order to:

 

 

 

 

·                Generate company name recognition,

·                Generate product or service name recognition,

·                And ultimately convert that web site traffic to real sales.

It consists of:

·                A good web site design, which will convert a visitor into a buyer.

·                Search engine optimisation.

·                Social and business media.

·                On-line advertising.

These sub-fields are usually used in co-ordination with a physical advertising campaign.

 

·           Search engine optimisation (s.e.o.):

Search engine optimisation is tailoring and customising a web site or page so that people searching for something can find your page, especially in the search result of a search engine, especially Google. This usually is a significant part of an on-line marketing strategy, and is a continuing process (not just set it and forget it). A successful search engine optimisation consists of initial set-ups, and a smaller amount of continuing maintenance.

This can be done by "hands-on" s.e.o., where LivingInfo Systems does the work; or by recommendations to you or your web site designer.

·           Social and business media.

Social media have become a significant part of the modern on-line culture. Utilising this fact (and the statistics that back up that statement) can significantly advantage a business or organisation.

Business media also exist, such as LinkedIn, and the same is true for these.

·           On-line advertising.

Many businesses choose to spend money on on-line advertising directly, and some businesses need to, in order to get traffic to their web site.

LivingInfo Systems can create Facebook pages or Twitter accounts for you, your product or service, or your organisation or business.

 

Results:

Using a combination of these tools provides multiple means to get people to a web site, and thus maximise the opportunity to convert visitors into sales. Before search engine optimisation, many web pages will not be seen in a search result, so a web site is as good as invisible, and the investment in creating it is wasted. After search engine optimisation, a web page can be expected to appear in the first page of a search result, and ideally the first position; this maximises the opportunity of being found.

 
LivingInfo Systems will do a detailed free search engine optimisation audit, and provide you with a summary of the results, and a quote on search engine optimisation; or the more complete solution, on-line marketing.
Recent successes include taking a web site that was not ranking for any keyword anywhere in the first 100 search results, up to page one for several keywords.